Meet Coach Wendy Stevens
From coaching Division-I championship sports to achieving multiple 7-figure success as an internet marketer, Wendy Stevens is one of the premier internet income coaches in the world today. An internationally-recognized marketer, speaker, and mentor, Wendy has trained and inspired thousands of entrepreneurs in the direct sales and network marketing industries.
A former All American in lacrosse for the NCAA Division I national champion University of Maryland, Wendy became the first coach of the women's lacrosse program at Vanderbilt University, building them into a nationally-ranked powerhouse in less than two years. Today Wendy uses the same drive for excellence, peak performance principles, and passion for coaching to mentor entrepreneurs into achieving championship-level success and prosperity.
Let Wendy Stevens, your Online Cash Coach, show you the powerful secrets to building a never-ending stream of wealth through Reverse Google Marketing 2008.
Discover:
New marketing strategies that Google doesn't want you to know.
Closely-guarded placement formulas that generate a never-ending stream of qualified leads.
Creative strategies that propelled Wendy Stevens from a struggling single parent to a multiple 7-figure earner.
The conventional wisdom about using Google as a marketing tool is wrong! Stop burning twenty-dollar bills and start down the fast track to 6- or 7-figure income with Reverse Google Marketing.
In this power-packed 2-DVD series, Online Cash Coach Wendy Stevens shares the secret keys to the kingdom of Internet marketing:
Stupid-simple, easy to set up and execute
Step-by-step insight into how to set up and execute an explosive Internet campaign
Advanced methods simplified to monitor and boost results
Split tests to create effective, long-running ads
The three rules to write effective ads
Compound your campaign by diversifying into ad groups
Creative keywords for results every time
The most powerful websites to target your ads
Targeting your prospects
Creating congruency with your ad and website
Branding yourself--get people to buy YOU!
Sunday, September 28, 2008
Thursday, September 25, 2008
Internet Marketing: Integrating Online and Offline Strategies (Paperback) by Mary Lou Roberts dari www.amazon.com
This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
PPC Advertising Company Can Help You Have A successful PPC Ad Campaign by Naman
High advertising rates being charged by television channels and increasing print ad rates coupled with the Internet invasion have resulted in the growth of pay per click (PPC) advertising. The internet has induced Internet marketing, with PPC advertising being the most popular Internet marketing tool. A PPC advertising company can help you with PPC advertising by offering you PPC services.
PPC advertising is the most cost effective form of Internet marketing. A PPC advertising company not only helps in marketing products and services and drawing customers to a company's website, but it also helps in creating online branding. Website owners do bidding on keywords that they feel are suitable to their web site content and line of business and are also popular in the market.
The search engines provide them rankings and every click on the keywords that web owners have bid for in search engines means web owners will have to pay as per the terms agreed between the web owner and the advertiser. The reason behind popularity of PPC advertising is that you have to pay for qualified leads only.
If you are planning to use PPC advertising for promoting your products, then you can do so by approaching Google Adwords to advertise for you. You can bid for certain keywords that you feel will give you business by attracting customers. You select the bidding amount that you want to pay per click on your ad. When a surfer types a given keyword selected by you, then it gets displayed as a sponsored link on the web page. The moment surfer clicks on that link, you have to pay to the website owner on which you have posted your ad.
You can effectively carry out PPC campaigns by strategically planning your keywords and analysing your visitors. Many companies commit the folly of carrying out their PPC advertising campaigns without much planning. You should ensure that the keywords that are not performing or are unproductive are done away with. The productive ones can be worked upon. You also need to copy write persuasive ads so that their chances of being clicked enhances manifold.
About the Author
Naman Jain is an Internet Marketing professional, presently working with Rupiz Media, one of the leading SEM company offering expert SEO services, PPC Advertising, Article marketing services,drupal development, UK web development services and website designing over the globe.
PPC advertising is the most cost effective form of Internet marketing. A PPC advertising company not only helps in marketing products and services and drawing customers to a company's website, but it also helps in creating online branding. Website owners do bidding on keywords that they feel are suitable to their web site content and line of business and are also popular in the market.
The search engines provide them rankings and every click on the keywords that web owners have bid for in search engines means web owners will have to pay as per the terms agreed between the web owner and the advertiser. The reason behind popularity of PPC advertising is that you have to pay for qualified leads only.
If you are planning to use PPC advertising for promoting your products, then you can do so by approaching Google Adwords to advertise for you. You can bid for certain keywords that you feel will give you business by attracting customers. You select the bidding amount that you want to pay per click on your ad. When a surfer types a given keyword selected by you, then it gets displayed as a sponsored link on the web page. The moment surfer clicks on that link, you have to pay to the website owner on which you have posted your ad.
You can effectively carry out PPC campaigns by strategically planning your keywords and analysing your visitors. Many companies commit the folly of carrying out their PPC advertising campaigns without much planning. You should ensure that the keywords that are not performing or are unproductive are done away with. The productive ones can be worked upon. You also need to copy write persuasive ads so that their chances of being clicked enhances manifold.
About the Author
Naman Jain is an Internet Marketing professional, presently working with Rupiz Media, one of the leading SEM company offering expert SEO services, PPC Advertising, Article marketing services,drupal development, UK web development services and website designing over the globe.
How Google Ranks Ads for Adwords by Search Logic
An understanding of the way Google Adwords ranks PPC or paid search ads is vital if you wish to establish a profitable paid search strategy. Here is an overview on how Google ranks paid search listings:
Every time your ad is triggered by a key word/phrase, Google calculates the Ad Rank of each paid search listing. Listings with the highest Ad Rank are shown first and listings with the lowest Ad Rank are shown in the lowest positions or even not at all.
Ad Rank is determined by the following equation:
Ad Rank = 'Maximum Cost Per Click' x 'Quality Score'
As you can see, Quality Score plays as important a role as bid price does in determining
where your ad ranks.
This means a competitor who has a better quality score than yourself can actually rank above you for a lower cost per click (CPC).
It is your goal to achieve the highest possible position for the lowest possible cost.
Taking the Ad Rank equation into consideration, it becomes easy to see how a strong Quality Score can result in higher rankings at a lower price. How do you secure these higher listings at lower bid prices?
First, you should understand what Quality Score is and how you can increase yours.
Quality Score
Unfortunately, the way in which Google calculates your Quality Score is unknown.
However, Google does tell us many of the factors that determine Quality Score;
1 - A keyword's click through rate (CTR)
2 - The historical performance of that keyword
3 - The relevance of text in your ad
4 - The relevance of the keyword to its ad group
5 - The quality of your landing page
6 - Other, unknown relevancy factors.
Now that you know the fundamentals of how Google Adwords works, the question becomes; how to leverage the competitive PPC (Pay per Click) arena in your favour?
Optimising Your Google Adwords Account
In recent times the competition for broad key terms such as 'shoes', has sky-rocketed. This has resulted in higher cost per clicks for such terms.
A simple, yet effective technique is to target more specific key words, such as 'tennis shoes' or 'buy platform shoes.' The competition for these types of phrases is less aggressive, leaving you able to capture a large amount of traffic for a substantially lower cost-per-click.
This is known as targeting the long tail of search. While the key terms that fall into the 'long tail' are searched for less often than those broader more generic key terms, there are far more specific keywords than there are broad key terms.
That makes it possible to leverage the long tail to receive as much or even more traffic for substantially less money.
On top of the benefits above, concentrating on the long tail key words enables you to target your market more specifically. The result is often an increase in quality score, and a much stronger return on investment (ROI).
Achieving a Better Quality Score
If you have multiple products or services, it is possible to group them separately into categorical groups and make each ad group's ad text and landing page specific to each product or service.
By creating ad text that better matches a user's search query, it is possible to significantly increase an ads click-thru-rate. Moreover, by creating tailored landing pages specific to the product or products the user is searching for, it is possible to increase the number of conversions.
The benefits described above all contribute to a better quality score.
Because of this ranking algorithm it is possible for advertisers with a good click through rate to achieve a higher position for a lower CPC than their competition. This is why long tail related ads often appear higher in the Google results than general keywords, despite the fact that those advertisers are paying less per click.
Summary
Optimising a Pay per Click (PPC) account to achieve optimal results can be a very complex process. Firstly you will need to build out enough ads and keywords to target the long tail. This will involve a lot of keyword research. You will need to take into account category and product keywords, localization, common spelling mistakes, call to action keywords and so on.
Second, to make the most of those long tail keywords an advertiser will need to have very specific ad text. When dealing with hundreds of products it is tricky to generate a unique text ad and landing page for each one. Nonetheless, this is essential to maintaining a good CTR. PPC management companies will often have their own in-house tools to achieve this.
Testing ad text variations and testing landing pages are also important steps in achieving the most from your advertising spend.
However the most important step is measuring and managing the ROI on each keyword. Since the PPC arena is constantly changing, constant monitoring is essential. The value of every keyword is also constantly changing therefore it is essential that you work on a keyword management strategy to deal with this. Bid management tools can be especially helpful here, as can a third party PPC Management Company.
About the Author
Search Engine Optimisation
Search Logic
North-West Office:
The Coach House,
Newton Business Centre,
Newton,
Carnforth,
Lancashire,
LA6 2NZ.
T: 0845 634 2800
Every time your ad is triggered by a key word/phrase, Google calculates the Ad Rank of each paid search listing. Listings with the highest Ad Rank are shown first and listings with the lowest Ad Rank are shown in the lowest positions or even not at all.
Ad Rank is determined by the following equation:
Ad Rank = 'Maximum Cost Per Click' x 'Quality Score'
As you can see, Quality Score plays as important a role as bid price does in determining
where your ad ranks.
This means a competitor who has a better quality score than yourself can actually rank above you for a lower cost per click (CPC).
It is your goal to achieve the highest possible position for the lowest possible cost.
Taking the Ad Rank equation into consideration, it becomes easy to see how a strong Quality Score can result in higher rankings at a lower price. How do you secure these higher listings at lower bid prices?
First, you should understand what Quality Score is and how you can increase yours.
Quality Score
Unfortunately, the way in which Google calculates your Quality Score is unknown.
However, Google does tell us many of the factors that determine Quality Score;
1 - A keyword's click through rate (CTR)
2 - The historical performance of that keyword
3 - The relevance of text in your ad
4 - The relevance of the keyword to its ad group
5 - The quality of your landing page
6 - Other, unknown relevancy factors.
Now that you know the fundamentals of how Google Adwords works, the question becomes; how to leverage the competitive PPC (Pay per Click) arena in your favour?
Optimising Your Google Adwords Account
In recent times the competition for broad key terms such as 'shoes', has sky-rocketed. This has resulted in higher cost per clicks for such terms.
A simple, yet effective technique is to target more specific key words, such as 'tennis shoes' or 'buy platform shoes.' The competition for these types of phrases is less aggressive, leaving you able to capture a large amount of traffic for a substantially lower cost-per-click.
This is known as targeting the long tail of search. While the key terms that fall into the 'long tail' are searched for less often than those broader more generic key terms, there are far more specific keywords than there are broad key terms.
That makes it possible to leverage the long tail to receive as much or even more traffic for substantially less money.
On top of the benefits above, concentrating on the long tail key words enables you to target your market more specifically. The result is often an increase in quality score, and a much stronger return on investment (ROI).
Achieving a Better Quality Score
If you have multiple products or services, it is possible to group them separately into categorical groups and make each ad group's ad text and landing page specific to each product or service.
By creating ad text that better matches a user's search query, it is possible to significantly increase an ads click-thru-rate. Moreover, by creating tailored landing pages specific to the product or products the user is searching for, it is possible to increase the number of conversions.
The benefits described above all contribute to a better quality score.
Because of this ranking algorithm it is possible for advertisers with a good click through rate to achieve a higher position for a lower CPC than their competition. This is why long tail related ads often appear higher in the Google results than general keywords, despite the fact that those advertisers are paying less per click.
Summary
Optimising a Pay per Click (PPC) account to achieve optimal results can be a very complex process. Firstly you will need to build out enough ads and keywords to target the long tail. This will involve a lot of keyword research. You will need to take into account category and product keywords, localization, common spelling mistakes, call to action keywords and so on.
Second, to make the most of those long tail keywords an advertiser will need to have very specific ad text. When dealing with hundreds of products it is tricky to generate a unique text ad and landing page for each one. Nonetheless, this is essential to maintaining a good CTR. PPC management companies will often have their own in-house tools to achieve this.
Testing ad text variations and testing landing pages are also important steps in achieving the most from your advertising spend.
However the most important step is measuring and managing the ROI on each keyword. Since the PPC arena is constantly changing, constant monitoring is essential. The value of every keyword is also constantly changing therefore it is essential that you work on a keyword management strategy to deal with this. Bid management tools can be especially helpful here, as can a third party PPC Management Company.
About the Author
Search Engine Optimisation
Search Logic
North-West Office:
The Coach House,
Newton Business Centre,
Newton,
Carnforth,
Lancashire,
LA6 2NZ.
T: 0845 634 2800
Monday, September 22, 2008
E-Commerce: Business,Technology, Society dari www.amazon.com
This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
Sunday, September 21, 2008
Pay Per Click Management by Kathleen Chester
Pay Per Click or PPC is also known as paid search marketing. It is a type of online advertising in which the advertiser pays the search engine (eg Google, Yahoo and MSN) for every visitor. Sometimes the cost per click becomes exorbitant, yet for its wide utility (in attracting visitors), it is universally used.
Why Pay Per Click?
Pay Per Click advertising is a form of paid search marketing. This is a form of advertisement in which the advertisers bid for the spots where they want to place their advertisements in the search engine (like Google, Yahoo, and MSN etc). In a simpler sense, the highest bidder gets the highest spot for a specific keyword.
At present all the major search engines have their Pay Per Click Advertising. For example, Adwords of Google, Overture of Yahoo and Adcenter of MSN which appears at the top right of your search engine are all PPC Advertisements.
Who requires Pay Per Click Advertisement?
There is a basic difference between organic search engine optimization and Pay Per Click Advertisement. While the organic search engine optimization (done by human takes a lot of time) Pay Per Click Advertisement is less time consuming and effective at the same time. With the popularity of Google, Yahoo and MSN Pay Per Click Advertisements, all the major search engines are now opting for it. This helps in attracting targeted traffic and thus the publicity of the website is increased.
Function of Pay Per Click Management:
* Fast way of driving traffic: The function of the Pay Per Click Management - is to attract traffic immediately. It is an alternative method of search engine optimization; whereas in the former, no cost is associated, here you need to pay per click to get the desired traffic within a short period of time. * Effective management of PPC by being familiar with website: In order to manage the PPC effectively, understanding the particular network, its various methodologies and practices, and familiarity of the network is required. This can be acquired through practices and a vigorous study of its search parameters. Professional PPC managers can do this quite easily.
* Budget and geographic location of target traffic: PPC offers a wide market reach by identifying the ideal search engine. This is done by analyzing your budget and by geographic location of the target traffic.
* Persuasive ad copies: Another function of the PPC management is to write moving advertisement copies to draw targeted traffic.
* Monitoring your campaign: An important function of the PPC management is to monitor your campaigns and improve your search engine results.
Pay Per Click also guarantees the following:
Authentic Account Rep Efficient Keyword Analysis Money Back Guarantee Expert Campaign Analysis Weekly* or Monthly PPC Management Account Meetings
Why Pay Per Click?
Pay Per Click advertising is a form of paid search marketing. This is a form of advertisement in which the advertisers bid for the spots where they want to place their advertisements in the search engine (like Google, Yahoo, and MSN etc). In a simpler sense, the highest bidder gets the highest spot for a specific keyword.
At present all the major search engines have their Pay Per Click Advertising. For example, Adwords of Google, Overture of Yahoo and Adcenter of MSN which appears at the top right of your search engine are all PPC Advertisements.
Who requires Pay Per Click Advertisement?
There is a basic difference between organic search engine optimization and Pay Per Click Advertisement. While the organic search engine optimization (done by human takes a lot of time) Pay Per Click Advertisement is less time consuming and effective at the same time. With the popularity of Google, Yahoo and MSN Pay Per Click Advertisements, all the major search engines are now opting for it. This helps in attracting targeted traffic and thus the publicity of the website is increased.
Function of Pay Per Click Management:
* Fast way of driving traffic: The function of the Pay Per Click Management - is to attract traffic immediately. It is an alternative method of search engine optimization; whereas in the former, no cost is associated, here you need to pay per click to get the desired traffic within a short period of time. * Effective management of PPC by being familiar with website: In order to manage the PPC effectively, understanding the particular network, its various methodologies and practices, and familiarity of the network is required. This can be acquired through practices and a vigorous study of its search parameters. Professional PPC managers can do this quite easily.
* Budget and geographic location of target traffic: PPC offers a wide market reach by identifying the ideal search engine. This is done by analyzing your budget and by geographic location of the target traffic.
* Persuasive ad copies: Another function of the PPC management is to write moving advertisement copies to draw targeted traffic.
* Monitoring your campaign: An important function of the PPC management is to monitor your campaigns and improve your search engine results.
Pay Per Click also guarantees the following:
Authentic Account Rep Efficient Keyword Analysis Money Back Guarantee Expert Campaign Analysis Weekly* or Monthly PPC Management Account Meetings
Making Money Online by Kelly Murphy
Making money online isn't a big mystery. You've probably heard about people making money online, but may not know anyone who is actually doing it. The thought sounds appealing, though. Starting an online business means you are your own boss, you don't have to answer to anyone else, and your time is yours to do with as you please. The problem is, you don't know how to do it. How do people make money online?
While there are literally hundreds of ways to earn a living on the Internet, one of the most powerful (and easy to start) is affiliate marketing. In fact, many very wealthy Internet entrepreneurs got their starts as affiliate marketers. Affiliate marketing is simply promoting someone else's product online, and then getting a commission when you make a sale. The best part of affiliate marketing (aside from the money) is that there's no direct contact with customers, so you never have to speak to anyone. This is a departure from traditional sales methods, which relied on cold calling and other difficult techniques.
However, in order to make it as an affiliate marketer, you have to know the best ways to promote a product. There are hundred of ways to do it, but some are more effective than others. The most common method is article marketing. But, there's also pay per click advertising, forum posting, blogging, and a host of other techniques. Learning about them all can seem daunting, especially when you're starting out.
Fortunately, there is a place where you can go to get comprehensive instruction as an affiliate marketer. In fact, it's the Internet's only affiliate marketing university. The site is called Wealthy Affiliate, and it's the brainchild of Kyle and Carson, two genuine affiliate marketing millionaires. The site has all the tools and tricks you need to create a lasting income with affiliate marketing.
You'll find dozens of educational modules available to you, covering every aspect of the affiliate marketing business. There are also several different tools that can help you get your campaigns off the ground, such as article writing software, website building software, and keyword research tools. Making money online is well within your reach. Wealthy Affiliate is there to make success easier for you.
http://irecommend.us/recommends/WealthyAffiliate
While there are literally hundreds of ways to earn a living on the Internet, one of the most powerful (and easy to start) is affiliate marketing. In fact, many very wealthy Internet entrepreneurs got their starts as affiliate marketers. Affiliate marketing is simply promoting someone else's product online, and then getting a commission when you make a sale. The best part of affiliate marketing (aside from the money) is that there's no direct contact with customers, so you never have to speak to anyone. This is a departure from traditional sales methods, which relied on cold calling and other difficult techniques.
However, in order to make it as an affiliate marketer, you have to know the best ways to promote a product. There are hundred of ways to do it, but some are more effective than others. The most common method is article marketing. But, there's also pay per click advertising, forum posting, blogging, and a host of other techniques. Learning about them all can seem daunting, especially when you're starting out.
Fortunately, there is a place where you can go to get comprehensive instruction as an affiliate marketer. In fact, it's the Internet's only affiliate marketing university. The site is called Wealthy Affiliate, and it's the brainchild of Kyle and Carson, two genuine affiliate marketing millionaires. The site has all the tools and tricks you need to create a lasting income with affiliate marketing.
You'll find dozens of educational modules available to you, covering every aspect of the affiliate marketing business. There are also several different tools that can help you get your campaigns off the ground, such as article writing software, website building software, and keyword research tools. Making money online is well within your reach. Wealthy Affiliate is there to make success easier for you.
http://irecommend.us/recommends/WealthyAffiliate
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