Online businesses are very creative at finding new ways to connect with their customers. They should be too, because it's a highly competitive market and the money and the orders go to the businesses that make the best impression overall.
Connecting with their customers is an important way of building a relationship that will hopefully last into the long term and generate a lot of profits in the process. Many companies use blogging to help them build that relationship, although some people question whether it is a suitable medium for all businesses to use.
So what is the answer? Are there certain business sectors that wouldn't benefit from having a blog to enhance their internet marketing efforts?
In truth it's hard to think of a business sector that falls into this category; the question is more a case of what type of blog they are going to have than whether they should have one or not. The benefits of a business blog are too many and numerous to ignore.
So it's clearly the style and tone here that matters. A fun innovative company that sells toys and gadgets for all ages wouldn't choose to set up a blog that was serious and official in nature, because it wouldn't suit them. Instead they would create plans to build a blog that represented their business to the best of their ability. This would help to reinforce the purpose of the website and mark them out as a company that was fun and innovative in every way.
In contrast there are many more companies that are more serious in their outlook. These will often use a blog which reinforces that stance and shows their customers how they approach their business.
Of course the content of any blog is also very important. Depending on the approach a business uses, you will notice the types of blog entry will vary greatly. The fun gadget company may invite a lot of participation from their customers to get them involved; they may also ask for ideas for future products or perhaps even ask customers for their stories and reactions to products they have already bought. Some businesses have used this to great effect.
A business blog that has a more serious tone may be approached very differently though. It will often have a more stand offish viewpoint that simply tells the customers and clients what is going on, rather than inviting them to take an active part in the blog.
Not every online business has a blog, but more and more of them are recognising the benefits of creating one and using it for online marketing among other things. Business blogging may be very different from personal blogs - and indeed you can hold up two business blogs next to each other and not see too many similarities between them - but they all have the same intention in the end, and that is to get the attention that their customers will notice and that will drive their business forward.
Thursday, November 13, 2008
Wednesday, October 8, 2008
Living Online with Fast and Easy Money for Home Based Business by Trisha Rich
Working without moving your butt? I have been involved with online based home businesses for many years and I pursue to be let out to a seemingly unstoppable outpouring of offers online that all cost me money, and of course claiming to be "the secret of getting rich" for making a wondrous online income, in a very short time, and with very less effort involved.
I must accept that I may somewhat self serving reason for bringing out this topic. This article is published online on my home based business websites for the aim of adjudicating to give prospective others a true sense of what is really involved with beginning and acquiring a successful home based business.
There is no magic or miracle here. Once you have decided on home business that you are going to engage, there are no substitutes for time and effort in acquiring your business. A dream of being an "overnight success" is just that, a dream.
I can tell you from personal experience, that once you pay your daily dues and start to have real success with a home based business, it is really fantastic. Think about Keith and Viebke Mason founders of LearnToBeRich.com.au, active investors in real estate, share market, business and internet marketing on how we escaped the rat race and stress of small business by investing in property and shares with the help on Home Based Business.
When I started developing my very own home based business in my old garage, setting up my home office, internet connection, laptop, making a good income was obviously my main objective, but of course I also had my other sub-objectives. One of the most crucial things was to have about total time flexibility. If I was willing to continue to wear the 9-5 Monday to Friday on my white collar job I can just have just continued in my previously traditional work team.
Time flexibility was a big deal for me. A lot of people working at home have the same need for several grounds. For moms that work at home, a home business can be a real godsend to conciliate the hectic time pressures, especially when the kids are quite young, mom is also spelled on traveling a long mile and awaking up early in the morning just to prepare for work.
In my own case, the cause is not quite so stately...I just wanted to be able to pick up my fly rod and gone sport fishing at a moment I noticed that sometimes I'll be gone for a week or two at a time to spend my weekend with my family, but now my home based business has enough momentum that it keeps on operating 24/7 anywhere in the world. As well as if I were here tending to it on a daily basis.
Always do remember that I am only able do the breakaway matter now that I accept put in all the straightforward time and effort and now have create enough kinetic energy in my home based business online to be able to enjoy the fruits of my labor in Living Online with Quick and Easy Money for Home Business.
About the Author
Trisha Rich
Quit Your Job!!! Passive income strategies will set you free. FREE Wealth Creation DVD by Jamie McIntyre
I must accept that I may somewhat self serving reason for bringing out this topic. This article is published online on my home based business websites for the aim of adjudicating to give prospective others a true sense of what is really involved with beginning and acquiring a successful home based business.
There is no magic or miracle here. Once you have decided on home business that you are going to engage, there are no substitutes for time and effort in acquiring your business. A dream of being an "overnight success" is just that, a dream.
I can tell you from personal experience, that once you pay your daily dues and start to have real success with a home based business, it is really fantastic. Think about Keith and Viebke Mason founders of LearnToBeRich.com.au, active investors in real estate, share market, business and internet marketing on how we escaped the rat race and stress of small business by investing in property and shares with the help on Home Based Business.
When I started developing my very own home based business in my old garage, setting up my home office, internet connection, laptop, making a good income was obviously my main objective, but of course I also had my other sub-objectives. One of the most crucial things was to have about total time flexibility. If I was willing to continue to wear the 9-5 Monday to Friday on my white collar job I can just have just continued in my previously traditional work team.
Time flexibility was a big deal for me. A lot of people working at home have the same need for several grounds. For moms that work at home, a home business can be a real godsend to conciliate the hectic time pressures, especially when the kids are quite young, mom is also spelled on traveling a long mile and awaking up early in the morning just to prepare for work.
In my own case, the cause is not quite so stately...I just wanted to be able to pick up my fly rod and gone sport fishing at a moment I noticed that sometimes I'll be gone for a week or two at a time to spend my weekend with my family, but now my home based business has enough momentum that it keeps on operating 24/7 anywhere in the world. As well as if I were here tending to it on a daily basis.
Always do remember that I am only able do the breakaway matter now that I accept put in all the straightforward time and effort and now have create enough kinetic energy in my home based business online to be able to enjoy the fruits of my labor in Living Online with Quick and Easy Money for Home Business.
About the Author
Trisha Rich
Quit Your Job!!! Passive income strategies will set you free. FREE Wealth Creation DVD by Jamie McIntyre
Sunday, October 5, 2008
Low Budget Internet Marketing or Affiliate Marketing Strategies by ronb107
Many are looking at generating income from Internet Marketing or Affiliate Marketing. Making money online requires a bit of research and planning. One question often heard is how to manage an Internet Marketing or Affiliate Marketing campaign on a limited budget.
Are you a mere beginner in the field of internet business? Don't have the resources to to win the consideration of big time JV partners? Lacking the finances for PPC campaigns?
Don't fret just yet!
Allow me to share 5 free but highly effective techniques you can utilize to market your business on the internet.
1. Article marketing. Come up with an article related to the niche of your online enterprise. See to it that this article conveys something informative. Enroll the article to the main article banks on the internet, most importantly www.ezinearticles.com, www.goarticles.com and www.isnare.com. Don't forget to attach a bio box, which should state something interesting about yourself or your venture, as well as the URL of your website. accomplish this at least three times per week. In due time, you will get direct traffic composed of the people you've won over with your articles, as well as indirect traffic courtesy of a higher SERP position for relevant queries achieved with the help of the hundreds back links you are sure to get per article.
2. Link exchange. This is similar to you scratching a partner's back, and him returning the favor. Other internet marketers are also looking for advertising mileage for their ventures. hook up with them by promising to include their link on your web pages if they will do the same.
3. Distributing press releases. Several offline and online entities are always looking for noteworthy items to republish. They study news wires for such works. You can craft a hype-free, noteworthy news item about your internet venture. You may state the launch of your business, minus self serving words of praise, naturally. You may announce the publication of your web pages. You may announce the launch of a new product, without any form of a sales pitch. Write a press release, and submit the same to online news wires like www.prweb.com, and in just a few hours, offline and online publications will be picking it up, feeding a humongous volume of visitors to your URL.
4. Use and abuse the power of user-driven websites. The beauty of Web 2.0 websites is that the users themselves have the power to dictate the course of particular online trends. As a savvy online marketer, you can exploit this to your advantage by particularly targeting social news networks (www.Digg.com, www.Reddit.com, www.Propeller.com), social networking websites (www.MySpace.com,. www.FaceBook.com), and social bookmarking services (www.StumbleUpon.com) and transforming them into vital weaponry for your marketing adventures. Yes, Web 2.0 websites are free to exploit over and over again.
5. SEO. 8 out of 10 visitors that you will be able to generate for your website will be referred by the search engines. And search engine traffic won't cost you a single cent, if you can optimize your web pages to gain the attention of those search engine spiders.
To learn more about earning money online with Internet Marketing or Affiliate Marketing, then click on: Affiliate Marketing Strategy OR Affiliate Marketing Strategies
About the Author
Ron is the Managing Partner of RnR Solutionns. He also heads the lead generation effort within the company,
Are you a mere beginner in the field of internet business? Don't have the resources to to win the consideration of big time JV partners? Lacking the finances for PPC campaigns?
Don't fret just yet!
Allow me to share 5 free but highly effective techniques you can utilize to market your business on the internet.
1. Article marketing. Come up with an article related to the niche of your online enterprise. See to it that this article conveys something informative. Enroll the article to the main article banks on the internet, most importantly www.ezinearticles.com, www.goarticles.com and www.isnare.com. Don't forget to attach a bio box, which should state something interesting about yourself or your venture, as well as the URL of your website. accomplish this at least three times per week. In due time, you will get direct traffic composed of the people you've won over with your articles, as well as indirect traffic courtesy of a higher SERP position for relevant queries achieved with the help of the hundreds back links you are sure to get per article.
2. Link exchange. This is similar to you scratching a partner's back, and him returning the favor. Other internet marketers are also looking for advertising mileage for their ventures. hook up with them by promising to include their link on your web pages if they will do the same.
3. Distributing press releases. Several offline and online entities are always looking for noteworthy items to republish. They study news wires for such works. You can craft a hype-free, noteworthy news item about your internet venture. You may state the launch of your business, minus self serving words of praise, naturally. You may announce the publication of your web pages. You may announce the launch of a new product, without any form of a sales pitch. Write a press release, and submit the same to online news wires like www.prweb.com, and in just a few hours, offline and online publications will be picking it up, feeding a humongous volume of visitors to your URL.
4. Use and abuse the power of user-driven websites. The beauty of Web 2.0 websites is that the users themselves have the power to dictate the course of particular online trends. As a savvy online marketer, you can exploit this to your advantage by particularly targeting social news networks (www.Digg.com, www.Reddit.com, www.Propeller.com), social networking websites (www.MySpace.com,. www.FaceBook.com), and social bookmarking services (www.StumbleUpon.com) and transforming them into vital weaponry for your marketing adventures. Yes, Web 2.0 websites are free to exploit over and over again.
5. SEO. 8 out of 10 visitors that you will be able to generate for your website will be referred by the search engines. And search engine traffic won't cost you a single cent, if you can optimize your web pages to gain the attention of those search engine spiders.
To learn more about earning money online with Internet Marketing or Affiliate Marketing, then click on: Affiliate Marketing Strategy OR Affiliate Marketing Strategies
About the Author
Ron is the Managing Partner of RnR Solutionns. He also heads the lead generation effort within the company,
Sunday, September 28, 2008
Reverse Google Marketing 2008 dari www.amazon.com
Meet Coach Wendy Stevens
From coaching Division-I championship sports to achieving multiple 7-figure success as an internet marketer, Wendy Stevens is one of the premier internet income coaches in the world today. An internationally-recognized marketer, speaker, and mentor, Wendy has trained and inspired thousands of entrepreneurs in the direct sales and network marketing industries.
A former All American in lacrosse for the NCAA Division I national champion University of Maryland, Wendy became the first coach of the women's lacrosse program at Vanderbilt University, building them into a nationally-ranked powerhouse in less than two years. Today Wendy uses the same drive for excellence, peak performance principles, and passion for coaching to mentor entrepreneurs into achieving championship-level success and prosperity.
Let Wendy Stevens, your Online Cash Coach, show you the powerful secrets to building a never-ending stream of wealth through Reverse Google Marketing 2008.
Discover:
New marketing strategies that Google doesn't want you to know.
Closely-guarded placement formulas that generate a never-ending stream of qualified leads.
Creative strategies that propelled Wendy Stevens from a struggling single parent to a multiple 7-figure earner.
The conventional wisdom about using Google as a marketing tool is wrong! Stop burning twenty-dollar bills and start down the fast track to 6- or 7-figure income with Reverse Google Marketing.
In this power-packed 2-DVD series, Online Cash Coach Wendy Stevens shares the secret keys to the kingdom of Internet marketing:
Stupid-simple, easy to set up and execute
Step-by-step insight into how to set up and execute an explosive Internet campaign
Advanced methods simplified to monitor and boost results
Split tests to create effective, long-running ads
The three rules to write effective ads
Compound your campaign by diversifying into ad groups
Creative keywords for results every time
The most powerful websites to target your ads
Targeting your prospects
Creating congruency with your ad and website
Branding yourself--get people to buy YOU!
From coaching Division-I championship sports to achieving multiple 7-figure success as an internet marketer, Wendy Stevens is one of the premier internet income coaches in the world today. An internationally-recognized marketer, speaker, and mentor, Wendy has trained and inspired thousands of entrepreneurs in the direct sales and network marketing industries.
A former All American in lacrosse for the NCAA Division I national champion University of Maryland, Wendy became the first coach of the women's lacrosse program at Vanderbilt University, building them into a nationally-ranked powerhouse in less than two years. Today Wendy uses the same drive for excellence, peak performance principles, and passion for coaching to mentor entrepreneurs into achieving championship-level success and prosperity.
Let Wendy Stevens, your Online Cash Coach, show you the powerful secrets to building a never-ending stream of wealth through Reverse Google Marketing 2008.
Discover:
New marketing strategies that Google doesn't want you to know.
Closely-guarded placement formulas that generate a never-ending stream of qualified leads.
Creative strategies that propelled Wendy Stevens from a struggling single parent to a multiple 7-figure earner.
The conventional wisdom about using Google as a marketing tool is wrong! Stop burning twenty-dollar bills and start down the fast track to 6- or 7-figure income with Reverse Google Marketing.
In this power-packed 2-DVD series, Online Cash Coach Wendy Stevens shares the secret keys to the kingdom of Internet marketing:
Stupid-simple, easy to set up and execute
Step-by-step insight into how to set up and execute an explosive Internet campaign
Advanced methods simplified to monitor and boost results
Split tests to create effective, long-running ads
The three rules to write effective ads
Compound your campaign by diversifying into ad groups
Creative keywords for results every time
The most powerful websites to target your ads
Targeting your prospects
Creating congruency with your ad and website
Branding yourself--get people to buy YOU!
Thursday, September 25, 2008
Internet Marketing: Integrating Online and Offline Strategies (Paperback) by Mary Lou Roberts dari www.amazon.com
This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
PPC Advertising Company Can Help You Have A successful PPC Ad Campaign by Naman
High advertising rates being charged by television channels and increasing print ad rates coupled with the Internet invasion have resulted in the growth of pay per click (PPC) advertising. The internet has induced Internet marketing, with PPC advertising being the most popular Internet marketing tool. A PPC advertising company can help you with PPC advertising by offering you PPC services.
PPC advertising is the most cost effective form of Internet marketing. A PPC advertising company not only helps in marketing products and services and drawing customers to a company's website, but it also helps in creating online branding. Website owners do bidding on keywords that they feel are suitable to their web site content and line of business and are also popular in the market.
The search engines provide them rankings and every click on the keywords that web owners have bid for in search engines means web owners will have to pay as per the terms agreed between the web owner and the advertiser. The reason behind popularity of PPC advertising is that you have to pay for qualified leads only.
If you are planning to use PPC advertising for promoting your products, then you can do so by approaching Google Adwords to advertise for you. You can bid for certain keywords that you feel will give you business by attracting customers. You select the bidding amount that you want to pay per click on your ad. When a surfer types a given keyword selected by you, then it gets displayed as a sponsored link on the web page. The moment surfer clicks on that link, you have to pay to the website owner on which you have posted your ad.
You can effectively carry out PPC campaigns by strategically planning your keywords and analysing your visitors. Many companies commit the folly of carrying out their PPC advertising campaigns without much planning. You should ensure that the keywords that are not performing or are unproductive are done away with. The productive ones can be worked upon. You also need to copy write persuasive ads so that their chances of being clicked enhances manifold.
About the Author
Naman Jain is an Internet Marketing professional, presently working with Rupiz Media, one of the leading SEM company offering expert SEO services, PPC Advertising, Article marketing services,drupal development, UK web development services and website designing over the globe.
PPC advertising is the most cost effective form of Internet marketing. A PPC advertising company not only helps in marketing products and services and drawing customers to a company's website, but it also helps in creating online branding. Website owners do bidding on keywords that they feel are suitable to their web site content and line of business and are also popular in the market.
The search engines provide them rankings and every click on the keywords that web owners have bid for in search engines means web owners will have to pay as per the terms agreed between the web owner and the advertiser. The reason behind popularity of PPC advertising is that you have to pay for qualified leads only.
If you are planning to use PPC advertising for promoting your products, then you can do so by approaching Google Adwords to advertise for you. You can bid for certain keywords that you feel will give you business by attracting customers. You select the bidding amount that you want to pay per click on your ad. When a surfer types a given keyword selected by you, then it gets displayed as a sponsored link on the web page. The moment surfer clicks on that link, you have to pay to the website owner on which you have posted your ad.
You can effectively carry out PPC campaigns by strategically planning your keywords and analysing your visitors. Many companies commit the folly of carrying out their PPC advertising campaigns without much planning. You should ensure that the keywords that are not performing or are unproductive are done away with. The productive ones can be worked upon. You also need to copy write persuasive ads so that their chances of being clicked enhances manifold.
About the Author
Naman Jain is an Internet Marketing professional, presently working with Rupiz Media, one of the leading SEM company offering expert SEO services, PPC Advertising, Article marketing services,drupal development, UK web development services and website designing over the globe.
How Google Ranks Ads for Adwords by Search Logic
An understanding of the way Google Adwords ranks PPC or paid search ads is vital if you wish to establish a profitable paid search strategy. Here is an overview on how Google ranks paid search listings:
Every time your ad is triggered by a key word/phrase, Google calculates the Ad Rank of each paid search listing. Listings with the highest Ad Rank are shown first and listings with the lowest Ad Rank are shown in the lowest positions or even not at all.
Ad Rank is determined by the following equation:
Ad Rank = 'Maximum Cost Per Click' x 'Quality Score'
As you can see, Quality Score plays as important a role as bid price does in determining
where your ad ranks.
This means a competitor who has a better quality score than yourself can actually rank above you for a lower cost per click (CPC).
It is your goal to achieve the highest possible position for the lowest possible cost.
Taking the Ad Rank equation into consideration, it becomes easy to see how a strong Quality Score can result in higher rankings at a lower price. How do you secure these higher listings at lower bid prices?
First, you should understand what Quality Score is and how you can increase yours.
Quality Score
Unfortunately, the way in which Google calculates your Quality Score is unknown.
However, Google does tell us many of the factors that determine Quality Score;
1 - A keyword's click through rate (CTR)
2 - The historical performance of that keyword
3 - The relevance of text in your ad
4 - The relevance of the keyword to its ad group
5 - The quality of your landing page
6 - Other, unknown relevancy factors.
Now that you know the fundamentals of how Google Adwords works, the question becomes; how to leverage the competitive PPC (Pay per Click) arena in your favour?
Optimising Your Google Adwords Account
In recent times the competition for broad key terms such as 'shoes', has sky-rocketed. This has resulted in higher cost per clicks for such terms.
A simple, yet effective technique is to target more specific key words, such as 'tennis shoes' or 'buy platform shoes.' The competition for these types of phrases is less aggressive, leaving you able to capture a large amount of traffic for a substantially lower cost-per-click.
This is known as targeting the long tail of search. While the key terms that fall into the 'long tail' are searched for less often than those broader more generic key terms, there are far more specific keywords than there are broad key terms.
That makes it possible to leverage the long tail to receive as much or even more traffic for substantially less money.
On top of the benefits above, concentrating on the long tail key words enables you to target your market more specifically. The result is often an increase in quality score, and a much stronger return on investment (ROI).
Achieving a Better Quality Score
If you have multiple products or services, it is possible to group them separately into categorical groups and make each ad group's ad text and landing page specific to each product or service.
By creating ad text that better matches a user's search query, it is possible to significantly increase an ads click-thru-rate. Moreover, by creating tailored landing pages specific to the product or products the user is searching for, it is possible to increase the number of conversions.
The benefits described above all contribute to a better quality score.
Because of this ranking algorithm it is possible for advertisers with a good click through rate to achieve a higher position for a lower CPC than their competition. This is why long tail related ads often appear higher in the Google results than general keywords, despite the fact that those advertisers are paying less per click.
Summary
Optimising a Pay per Click (PPC) account to achieve optimal results can be a very complex process. Firstly you will need to build out enough ads and keywords to target the long tail. This will involve a lot of keyword research. You will need to take into account category and product keywords, localization, common spelling mistakes, call to action keywords and so on.
Second, to make the most of those long tail keywords an advertiser will need to have very specific ad text. When dealing with hundreds of products it is tricky to generate a unique text ad and landing page for each one. Nonetheless, this is essential to maintaining a good CTR. PPC management companies will often have their own in-house tools to achieve this.
Testing ad text variations and testing landing pages are also important steps in achieving the most from your advertising spend.
However the most important step is measuring and managing the ROI on each keyword. Since the PPC arena is constantly changing, constant monitoring is essential. The value of every keyword is also constantly changing therefore it is essential that you work on a keyword management strategy to deal with this. Bid management tools can be especially helpful here, as can a third party PPC Management Company.
About the Author
Search Engine Optimisation
Search Logic
North-West Office:
The Coach House,
Newton Business Centre,
Newton,
Carnforth,
Lancashire,
LA6 2NZ.
T: 0845 634 2800
Every time your ad is triggered by a key word/phrase, Google calculates the Ad Rank of each paid search listing. Listings with the highest Ad Rank are shown first and listings with the lowest Ad Rank are shown in the lowest positions or even not at all.
Ad Rank is determined by the following equation:
Ad Rank = 'Maximum Cost Per Click' x 'Quality Score'
As you can see, Quality Score plays as important a role as bid price does in determining
where your ad ranks.
This means a competitor who has a better quality score than yourself can actually rank above you for a lower cost per click (CPC).
It is your goal to achieve the highest possible position for the lowest possible cost.
Taking the Ad Rank equation into consideration, it becomes easy to see how a strong Quality Score can result in higher rankings at a lower price. How do you secure these higher listings at lower bid prices?
First, you should understand what Quality Score is and how you can increase yours.
Quality Score
Unfortunately, the way in which Google calculates your Quality Score is unknown.
However, Google does tell us many of the factors that determine Quality Score;
1 - A keyword's click through rate (CTR)
2 - The historical performance of that keyword
3 - The relevance of text in your ad
4 - The relevance of the keyword to its ad group
5 - The quality of your landing page
6 - Other, unknown relevancy factors.
Now that you know the fundamentals of how Google Adwords works, the question becomes; how to leverage the competitive PPC (Pay per Click) arena in your favour?
Optimising Your Google Adwords Account
In recent times the competition for broad key terms such as 'shoes', has sky-rocketed. This has resulted in higher cost per clicks for such terms.
A simple, yet effective technique is to target more specific key words, such as 'tennis shoes' or 'buy platform shoes.' The competition for these types of phrases is less aggressive, leaving you able to capture a large amount of traffic for a substantially lower cost-per-click.
This is known as targeting the long tail of search. While the key terms that fall into the 'long tail' are searched for less often than those broader more generic key terms, there are far more specific keywords than there are broad key terms.
That makes it possible to leverage the long tail to receive as much or even more traffic for substantially less money.
On top of the benefits above, concentrating on the long tail key words enables you to target your market more specifically. The result is often an increase in quality score, and a much stronger return on investment (ROI).
Achieving a Better Quality Score
If you have multiple products or services, it is possible to group them separately into categorical groups and make each ad group's ad text and landing page specific to each product or service.
By creating ad text that better matches a user's search query, it is possible to significantly increase an ads click-thru-rate. Moreover, by creating tailored landing pages specific to the product or products the user is searching for, it is possible to increase the number of conversions.
The benefits described above all contribute to a better quality score.
Because of this ranking algorithm it is possible for advertisers with a good click through rate to achieve a higher position for a lower CPC than their competition. This is why long tail related ads often appear higher in the Google results than general keywords, despite the fact that those advertisers are paying less per click.
Summary
Optimising a Pay per Click (PPC) account to achieve optimal results can be a very complex process. Firstly you will need to build out enough ads and keywords to target the long tail. This will involve a lot of keyword research. You will need to take into account category and product keywords, localization, common spelling mistakes, call to action keywords and so on.
Second, to make the most of those long tail keywords an advertiser will need to have very specific ad text. When dealing with hundreds of products it is tricky to generate a unique text ad and landing page for each one. Nonetheless, this is essential to maintaining a good CTR. PPC management companies will often have their own in-house tools to achieve this.
Testing ad text variations and testing landing pages are also important steps in achieving the most from your advertising spend.
However the most important step is measuring and managing the ROI on each keyword. Since the PPC arena is constantly changing, constant monitoring is essential. The value of every keyword is also constantly changing therefore it is essential that you work on a keyword management strategy to deal with this. Bid management tools can be especially helpful here, as can a third party PPC Management Company.
About the Author
Search Engine Optimisation
Search Logic
North-West Office:
The Coach House,
Newton Business Centre,
Newton,
Carnforth,
Lancashire,
LA6 2NZ.
T: 0845 634 2800
Subscribe to:
Posts (Atom)
