How to get JV Partners to Maximize your Sales

Author: Gundam_W

Article:
Its no secret that JVs (joint ventures) and cross promotions are
one of the most productive ways to make high volumes of sales on
the Internet.

Today I want to talk about why they work so well, and how you
can make the most of them to explode your online income.

Traditionally, JVs are most common between two people who have
created a product and are selling it online. But that needn't be
the case and I will tell you shortly of a way in which you can
get all the benefits, traffic and sales of a JV without even
having a product of your own.

But first lets look at the principals of it: What actually
happens in a JV cross-promotion?

Webites promote other websites for two main reasons:

1. To earn income from commission sales.

2. To pay, or earn, favors.

The first of these you might expect, the second is more
intricate.

You see, when you're running an online business, your options
and your growth are restricted if you try doing it all on your
own.

Sure, there's pay-per-click advertising, article marketing,
traffic exchangers, and a variety of ways you can draw traffic
to your site by paying for it.

But nothing beats personal recommendation.

Its human nature: We all prefer to buy through personal
recommendation than by enticing advertisements.

And JV's, or cross-promotions are all about personal
recommendation.

The only thing is - as every super-affiliate knows - even if
you're offering attractive commission rates, the site that's
getting promoted always gets more out of the deal than the JV
partner who's doing the promoting. Look at this comparision:

The JV partner doing the promotion gets:

1. A 'notional' favour from the site it promotes. 2. Commission
payments, hopefully paid in good time but always at the
discretion of the site owner.

The site being promoted gets:

1. Lots of new list members 2. Lots of Sales 3. Lots of
recognition

Which would you rather?

Can you see now why the benefit isn't split evenly in a JV deal?

This is one of the reasons why it is more difficult than many
people think to get JV partners promoting for you.

No matter how attractive your commission percentages are, you
will always be getting more out of the deal than your JV
partner. Especially if your landing page is a list-building
squeeze page.

But there is an option available. Especially if your aim is to
build a list.

You could run a MyViralSpiral site.

MyViralSpiral is a webserver script that gives you a complete
solution for building a list and a business online.

One of its features is that it turns the above JV example on its
head to provide more of a win- win for both parties. Here's what
you can do with it:

As a listbuilder, you can offer a squeeze page for your JV
partner to promote. He then sends his list to the squeeze page,
where they sign up to your list. Then, this is when it gets
interesting:

Your JV partner can decide which offer page his signups are
directed to after signup.

Gone is the traditional method whereby once his leads have
signed up to you they're yours, to direct wherever you like.
With MVS, your JV partner can choose what to show them *after*
they've joined your list...

It might be to his own product, or an affiliate link somewhere
else - or he may choose to use his affiliate link for your
product (in keeping with the normal method).

The point is, your JV partner has more say about who benefits
from his promotion and how. And that kind of power makes all the
difference when it comes to getting others to promote for you,
and build your list.

This is one of many characterisics of MyViralSpiral that make it
well worth a good look if you want to start building JV
relationships.

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